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New Caesars CEO is "shocked" at lack of casino innovation

Discussion in 'Casino Industry & Development' started by vegasvic, Oct 1, 2015.

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  1. Grid

    Grid Well-Known Member

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    Yes that's exactly what I said. I posted as if to say "Millennials shouldn't be allowed in a casino since that's "my lawn"". Not sure how you read my post and connected the 2 but OK...

    Captain-Picard-Facepalm-Cookie-Cutter.jpg

    Since I never made that connection I will summarize. I've been going to vegas since the late 90's. I have seen the town change and cater to up and coming groups before. During my 1st stay the switch was away from showroom and "classy" to average folks with kids in tow. A family destination if you will. Over the past decade the switch was to upscale shopping and clubs. That change didnt do much to me. If it changes yet again to Social nooks of gaming and other millennial driven tactics there might not be enough of Vegas left that interests me. I was just asking when they will start to care about my business. My generation that currently has spending money and is already going to Vegas. If they drop what "we" like and start chasing the next group maybe we seek out other forms of entertainment.

    Right now I walk past Crystals and dont even look inside. I'll walk by the pool with its thumping beach club music. I'll skirt right past the 4 clubs on my way into the casino where I will look for an older Top Dollar slot to play. Right now 75% of the building (in new casino/resorts) is useless to me due to changing their focus. And 50% of the casino floor has games that I wont even try.
     
  2. Nevyn

    Nevyn VIP Whale

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    They already cared about your generation's business. If you didn't see that reflected in your own wish fulfilment, that may serve as a cautionary note about making sweeping generalizations about a generation of people. Vegas absolutely did things and do things to attract Gen X. If you didn't like them, I guess not all of Gen X is the same.

    As for 75% of the building being useless to you, you are still going and they are still getting your money. If they lose it for you and a significant chunk of your demographic, they may start to worry about how to get it back. No one segment has 100% of what is going on devoted to them.
     
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  3. Grid

    Grid Well-Known Member

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    Not sure whats being lost in translation here. Yes Vegas did do things to attract my generation. That was the hook. And now my generation has the most money to spend and Vegas is moving on to the next generation that typically doesn't have the same budget. So they stopped catering into the Gen X hook and thats what I was pointing out.

    Yes I did like them when they were targeting "us" Gen Xers. And while we make up most of the gamblers in house it just seems strange that they would deconstruct what was in place to get us in the house in the 1st place. Look at all of the posts on these boards with people wanting themed casinos back. Or those that make fun of the thump thump music pounding from the clubs. Or scratching their heads on the highend malls.

    You cant say that the newer casino resorts are still getting my money when I walk past 75% of the property. I used to walk in MGM and grab a sub sammich from the deli while looking over at a talking Humphrey Boggart or something. Now I dont eat there. I used to spend money to go to their theme park. Now I cant. All of that is gone. So they only get a part of my money and not all of it like they once did.

    I understand change. I'm not an idiot. I understand that they make more money in clubs selling a $500 bottle of booze. And big cash is dumped at these pools parties that costs the resorts very little to run by comparison. I get it. I'm just not happy about it. But most of those people from the clubs or the pools walk out of the resort when they are done and leave the gambling to my "peeps". So when changes are being made to the benefit of the "maybe" casino crowd and not the certainty of the "current" casino crowd it just seems off to me.



    You people seem to be looking too deep into this.
     
  4. Nevyn

    Nevyn VIP Whale

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    And this article is talking about the hook for the next generation. In 15 years there could be millenials on here upset that the stuff that hooked them is being drowned out by new things. It is how the whole things work.

    As for not being able to say they are getting your money, first this article is mainly about getting you gambling, so if you gamble as much or more than before, they are still getting your money. But beyond that, if you really are not spending any of your food or entertainment budget at any casino properties, you would be an outlier, not the norm.
     
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  5. leo21

    leo21 VIP Whale

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    Do any of the things they are describing to draw millennials appeal to you? Others have spoken up and said the best way to get them into the casino is to do traditional things better. I've seen millenials get frustrated by slots - that's a relationship that's probably never going to happen. But I think some of this stuff they are talking about won't help either.
     
  6. user3657

    user3657 VIP Whale

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    I think hes on to something here by having the slots have some kind of social feature. Even in the gym now they have equipment where you can race your buddy or even go "online" and race someone.

    I can see it now, "win 100 credits and get a selfie taken with super slot xtreme #5 posted to your facebook, automatically!"
     
  7. Nevyn

    Nevyn VIP Whale

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    I'm not a millenial, and VMB is not a representative audience anyway as the casinos already have all of us hooked :)
     
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  8. LolaDoggie

    LolaDoggie VIP Whale

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    The bean counters were in charge for too long. It's about time somebody expressed something resembling a human emotion over there.
     
  9. Pattie

    Pattie Low-Roller

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    Word!
     
  10. keno60

    keno60 VIP Whale

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    Its smart business to hook the next generation of customers! But it is stupid to shrink your present customer base! When a diner adds sliders to their menu; does it stop making regular size hamburgers?
    The proof is in the pudding and their business plans have caused them to loss revenue in their base business. By the way my best companion it my youngest 27 years old son. He likes the same things I do!
    And his job and degrees are in computer networking.
     
  11. PSM

    PSM High-Roller

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    As a 31 year old, I'm somewhere in between Gen X and Y and, personally, I'm intrigued by the ideas mentioned in the article.

    Do I like knowing that history tells us gaming changes are generally negative for gamblers in terms of payouts? No. And I'm always hoping this is not the case when changes are made.

    BUT in terms of adding more strategy, possibly competition, and even social media integration to casino games, I like it. I'll throw $20 into a simple, three-reel slot machine here and there but that's about as much time as I'll spend on most slots. They simply don't appeal to me because you don't PLAY slots, you FEED slots. Literally, you feed it money and press a button to find out if it will give you any money back. With everything technology offers these days to entertain us, simply feeding a slot machine and waiting for a response is not fun. There is a small and short-lived thrill, then I'm no longer interested.

    This is probably why I'm much more attracted to video poker; there is at least some skill and interaction involved, same with table games. Figure out how to incorporate more skill, interaction, and possibly encourage a little group interaction (think a fun craps table) and I'll gladly put my money there, especially if the other option is an overly simple or overly confusing slot machine.

    The only caveat would be if the "new" types of games offered worse pay tables, which we all know is not just possible but likely. I don't mind spending money on a vacation and coming home with less than what I arrived with, but I want to be entertained for some reasonable amount of time while I'm spending it.

    That's just my take.
     
  12. earth-3

    earth-3 VIP Whale

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    I think Las Vegas won't be able to reach the population with the truly spendable income. With wealth inequality, 90% of all wealth resides in 0.1% of the county's population. Those people will gamble on the stock exchange, in real estate, collectibles, Comex, or commodities. This will not fill any Las Vegas hotel rooms, restaurants or public casino spaces. As spendable income is reduced even further, to the middle class or any class, Las Vegas will continue to look at a shrinking market. (Not to mention all the gaming outlets popping up all over the country). Comps and good odds will be dwindled down to nothing. Las Vegas may need to find a replacement to gambling overall, in order to just survive. IMHO.
     
  13. Krh2o

    Krh2o MIA

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    I think there is a lot of innovation in these casinos. The slot machines now with the speakers videos, etc. are pretty cool looking machines with some good tech in them. I also think the community based gaming is pretty cool. At Aria I saw a good crowd playing and getting excited with the Deal or No Deal bonus game. I had a good time playing the new Hangover game with the bonus that everyone can play. It was pretty cool.

    I think part of the problem is except for Planet Hollywood and Linq most of the CET casinos in vegas look old and tired compared to other strip properties. They just seem dated and have a lot of older machines. Walk through Aria and Venetian, then Harrahs or Flamingo. Its like you are in a time warp.
     
  14. LolaDoggie

    LolaDoggie VIP Whale

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    They'll have to take some knowledge from the past in order to go forward. Vegas has survived over 100 years.
     
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