I like ChatGPT's definition of this, with emphasis in
red on the part related to this event's issues:
"
On-site activations at an event usually refers to
interactive brand experiences or activities that are set up at the event location. These are designed to engage attendees, promote a product or service, and create memorable experiences.
Some examples:
- A photo booth sponsored by a company where people can take branded pictures.
- A VR demo station where guests can try a new game or product.
- A giveaway or contest booth that requires participation to win.
- A custom merchandise station where you can design your own item (e.g., screen-printed shirts or hats).
- A product sampling area for food, drinks, or beauty products.
In short, it’s marketing that’s fun, interactive, and physically present at the event —
not just signage or sponsorship logos."