And it's not. If it was, there would be millions of Emeralds and 123 Ruby's. Tim's analysis is probably accurate but there are more Ruby's and Sapphires than Emeralds. Times this measly $100 or so by millions and it will paint a different picture. Boyd would be foolish to think of these people as "not wanting them there". I'm pretty sure they value these customers as the "bread and butter" of their operations. Ruby's and Sapphires will aspire to one day reach Emerald status. But only if they are content and satisfied with how they are treated and valued. If there were any hint of them not being valued I'm sure they will go elsewhere.