Mattresses are all very subjective of course. When looking for a new bed about 4 years ago I wasn't considering memory foam. But at the store I tried one out and loved it and bought it. But it turned out to be horrible for me. I know they have to be "broken in" but after a month I was still waking up sore as hell. Back, neck, etc... My girlfriend liked it just fine. So we ended up exchanging it. I didn't have an existing back or neck issues. I'm in good shape. Average weight. But my body just didn't like it.