Up for sale again...not sure what theme/approach they can implement to move it past mediocre. https://news3lv.com/news/local/tropicana-las-vegas-officially-up-for-sale They should think about rebranding as the "Tropicana Country Club" and market to locals just as a regular country club does in most cities. That is an annual fee for amenities, (seven room nights, pool access, discounted food/meeting space/spa, and packaging other items including a golf partnership and enhanced tennis). Special events for members too just like the CC model. Even though on the strip, the property is easily accessible for locals and every time someone uses a free night, they will be gaming, eating and drinking. Simple math indicates if they set aside 50% of their 1,467 rooms for "members" based on giving them seven nights, they could still sell rooms to the general public, but have built in recurring revenue. At a reasonable $1,200 per person per year, that is $45m plus incremental revenue derived from those room nights without even thinking about gambling $$. BTW...I think they could get a lot more than $1,200, but that might be an opening level. Lose the celebrity chefs and bring on local favorites...Nacho Daddy, Black Bear Diner, Lotus of Siam or even go for a big move such as a second Peppermill site, Bootleggers, move the Golden Steer or even The Steak House (Circus Circus). The other big change would be to convert meeting space to smaller group space to handle wedding events and other local events at a reasonable rate. Events for every LVGN or Raider game. The pool will be a big draw as will the ability for locals who are in an upper middleclass category to have this experience without the high end hassle and expense of the strip. I do think there is a growing population fed up with parking and resort fees...we haven't been to an MGM property since they started charging for parking. There are upper end locals casinos (GVR/Red Rock), but I think this niche exists and I believe there would be a large demand for this type of venture among people who have a lot of disposable income. Someone just needs around $325m. It last sold for $360m, but not sure how many gullible casino operators are left out there unless some tribe wants desperately to enter the market. If so, this idea will have to wait another 3-4 years when they fail.