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Weird Comp

Discussion in 'Comps' started by 7out7, Jul 24, 2013.

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  1. 7out7

    7out7 Tourist

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    My GF took a trip a couple weeks ago with her parents to MB. The parents hit the slot machines pretty hard but only played at MB/NYNY. A couple days ago they got an offer in the mail from Wynn for 3 comped nights each. They never stepped foot in Wynn.

    Do companies exchange info?
     
  2. mdm4sfest

    mdm4sfest Low-Roller

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    My brother got one of these last year, has never gambled a moment at the Wynn.
     
  3. Maxbet

    Maxbet Tourist

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    Happened to me as well. Got offers from Wynn upon return from a cpl a trips a few years ago. Never had set foot in the Wynn.
     
    Game on 2016-2017
  4. UKFanatic

    UKFanatic The Arbiter of Taste Caviar Kid

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    I doubt they exchange info. But probably these people end up on some kind of database that identifies them as Vegas customers. I remember working for a consulting group 15 years ago that was exploring software to perform data mining (was not a big thing back then). Even then I remember being amazed at what kind of information companies could pinpoint about each of this. I'm sure its only more impressive now
     
  5. bswim

    bswim High-Roller

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    I've been hearing about alot of those going out lately.
    Most these promo offers are only good for so many rooms. Once the promo block of rooms are booked it's over. If you're thinking about using it you might want to act quickly
     
  6. kel3420

    kel3420 VIP Whale

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    I've played at Wynn twice and not for several years, but I still get these mailers, probably quarterly if not more frequent. I just assumed everyone who ever gambled there once got these, guess not. I wouldn't think the casinos share their info, but hosts take names with them, this I know for sure, so maybe that's how they are getting names and addresses? I had one host once leave a casino, REMOVE my name from their database and put it into his new employer, Stations, which I would never go to. That was an interesting trip when all of a sudden the first casino couldn't find me at all. But in regards to the Wynn offer, I wonder if its an airline database.
     
  7. crapsguy5000

    crapsguy5000 Low-Roller

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    Didn't Gamble and got it

    A few years back I went to Las Vegas on buissness four times within a few months. Was so busy, and only being there a few days didn't have time to gamble or go out at all. I got the Wynn offer for three days comped and didn't even gamble. I also never steped foot in the Wynn.
     
  8. CaptainJack

    CaptainJack Low-Roller

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    I get offers based on my play at local casinos in other states. For instance, I don't play at Trop or Cosmo, but have received offers from both in the last couple months. Both times they indicated it was based on my play at casinos in PA.
     
  9. Fish Tacos

    Fish Tacos Low-Roller

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    I booked 3 free nights at the Wynn coming up in Sept. My only prior visit to the property included a turkey sandwich and beers at Zoozacrackers.

    I'm not sure how much play I'll be giving them, if any. :wink2:
     
  10. Someone

    Someone High-Roller

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    you were datamined

    if you used a credit card most places that is how it was done or even a credit card for your flight there and back

    Wynn has obviously found some bit of information where a high % of Wynn guest eat at two particular restaurants, take a flight with a particular airline at a particular time, attend some attraction and eat at one of 3 restaurants before doing so and on and on and they have reverse mined for others that do the same and are now sending them offers

    the amount of things that can be found datamining is pretty amazing, beer and diapers are often bought together, one of the last things someone buys before stopping paying their credit cards and other bills is an answering machine (not a real shocker, but that applied well into the cell phone era) and there are others

    for Wynn it could be as simple as 55% of their guest eat at one of the Ramsey Restaurants and then see one of three particular shows within 2 hours of doing so

    or 45% of their guest come in on a full priced SWA flight in mid day and mid week, take a presidential limo to the property and eat a meal of at least $45 per person the very first night there

    there are probably thousands of pairings they could put together for their own guest and then look for those habits through credit card info of others that are not Wynn guest to send an offer to.....I would imagine part of it revolves around a pairing with what type of particular offer their current guests respond to
     
  11. dodgenburn

    dodgenburn Newbie

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    My brother who's only been to vegas once and never gambles or signed up at any players got a promotion from wynn too.
     
  12. chitownjohn

    chitownjohn High-Roller

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    You are absolutely correct, data mining (Big Data) is exploding. Companies are spending big bucks on data analytics because there is a big ROI if done correctly. They can be pulling info from airlines, car rentals, credit card companies along with other demographics such as zip code to target potential customers.
     
  13. dankyone

    dankyone VIP Whale

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    At one time Cosmo sent out very juicy offers to people who took large cash advances off credit cards at other hotels in LV.
     
  14. billyinpg

    billyinpg Low-Roller

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    It was posted recently here in another thread that Wynn was using the information of people who used a cash machine in any Vegas casino. I don't know how the poster got that info but it wouldn't surprise me if it was true.
     
  15. chitownjohn

    chitownjohn High-Roller

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    They are also getting very good at extracting data from social media such as FB and Twitter. Not only to lure customers but to determine which features of their products are liked and disliked.

    I'm not sure if they are pulling data from VMB but just in case they are, I LOVE WYNN! :thumbsup:
     
  16. Kickin

    Kickin Flea

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    Using data on people who take cash on their credit cards is smart. Anyone going that route probably isn't too smart with their money.

    What companies are doing with data mining is really fascinating. I bet amongst the major casino operators CET is better at it than most given Loveman's background and reasons he was brought in.

    Here's a good article from last year about how companies are using it, funny how places like Target can know about you then your own family or even yourself sometimes.
    http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=1&_r=1&hp
     
  17. Someone

    Someone High-Roller

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    this made me laugh out loud.....I am still laughing.....you should get 3 free nights and $200 F&B and $200 Free Play just for this post alone :thumbsup:
     
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