Here's an interesting take on the recent 50% tier credit promotion that just ended, and the resulting increase in the number of higher tier CET cards. http://www.vegaschatter.com/story/2015/4/16/8414/07525/vegas-travel/Total+Rewards+Has+A+VIP+Inflation+Problem I reached Diamond in two days with pretty little effort, played about 5 hours each day to hit the Diamond tier. And that was without the TC bonus promotion. I plan on reaching Diamond 40 next trip. I would argue that the value of "freebies" offered to anyone below Diamond 40 is negligible. On the other hand the perceived value of having a Platinum or Diamond card is high, to the player. When I reached Platinum I looked at my benefits... and shrugged. There wasn't any change. When I reached Diamond, at least I got a couple of interesting benefits. The real perks start at Diamond 40, and for that you do need serious play. However the point of the article is relevant, in that the degrading of tier benefits affects all tiers and not just the lower ones. Many top players on this board and others have also complained of a downgrade in their free play offers and other items of value. I think this is an issue of luxury economics. If you have an item that is deemed a luxury, like a pair of Louboutin heels, and that item is scarce because of price or lack of supply it becomes desirable. If you then flood the market with pairs of Louboutin heels and everyone walks around with them, that item is no longer attractive to the luxury set and they seek out something else that is exclusive. I sense a lot of 7Stars members are upset at their offers being downgraded, and they will soon be upset at the increase in the number of Diamond and 7Star members swelling their ranks. If their club is no longer exclusive, it'll be a hit to its perceived value, and that will weaken their desire to maintain status even more. TR is very good at drawing in those masses though, and just like all former luxury brands gone mainstream the mass appeal will ensure its profitability. But perhaps they will lose the big whales in the process. Thoughts?