As I was heating up my lunch at work, I overheard a lively conversation in the kitchen from a group of ladies talking about locations of the strip and what is considered the "heart" of the strip. So, one woman says, "oh I stay at the Riviera when I go to Vegas, it's the heart of the strip". Another woman chimes in and says her home hotel is the Tropicana and THAT'S the heart of the strip. I am of the mindset that Flamingo Road is at the "heart" of the strip (4 corners of Bellagio, Ballys, Caesars and now Cromwell). I started to join in the conversation with my thoughts, but then one of them started talking about she heard how nice the rooms are at The Barbary Coast and she thinks her and her husband will stay there next time they go. I knew then what I was dealing with. So . . . . what do you consider the "heart" of the strip?