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Speculation on what the Monte Carlo new name may become.

Discussion in 'Casino Industry & Development' started by Funkhouser, Sep 1, 2015.

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  1. Funkhouser

    Funkhouser In Charge of the Big Door

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    Vegastripping posted an interesting article on possible naming scenarios for the Monte Carlo in a recent article and the latest Murren interview.
    Not sure how much of it is meant to be tongue and cheek, but it is interesting reading none the less.

    http://www.vegastripping.com/news/blog/5652/the-new-name-of-monte-carlo/


    One section of the article where they got it completely wrong though, was on the Mirage sale and quoting the securities fraud act.
    Having worked in Acquisition and Divestiture activities for a number of years, publicly traded companies have no obligation legally to
    disclose activities in form of 8-K for up to 3 days after a transaction. Meaning if they ever decided to sell the Mirage no notice to shareholders
    has to be made until after signing. This usually gives time to let the employees and customers know, before any public announcement, though most
    publicly traded companies do this within the same day. Not to mention to avoid any insider trading activities from happening.

    Anyway in regards to that portion of the article I disagree with the writer on the point, that the property was probably at one point potentially for sale, the rumor was true, the deal fell apart,
    there was probably some non disclosure agreement, and there was enough chatter going on that Murren felt the need to quell the shareholders. Otherwise he would have followed in what most CEO's do and
    say that the company does not comment on rumors.
     
  2. NickPapageorgio

    NickPapageorgio OG of the Sal Sagev Hotel

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    I'm going with Intrigue.

    Nick:beer:
     
  3. bshowell

    bshowell VIP Whale

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    The Park Avenue, huh? Hmm...the possibilities.
     
  4. zing

    zing Low-Roller

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    The Park - Naming the hotel and casino after the attached promenade would be taking a page directly out of the Caesars Entertainment playbook when they ultimately renamed Imperial Palace as The Linq. While this would make logical sense - it isn't the most exciting option.

    Central Park - This name would incorporate a few different things. "Central" would highlight the hotel's relative location on the Strip and close proximity to City Center. "Park" is the name of the outdoor promenade. "Central Park" is obviously a New York reference which would essentially turn New York New York, The Park development, and the Central Park hotel into one distinct area.

    Park Avenue - Another name with a New York twist. I think the road going through The Park development will be named Park Avenue, so the hotel having that same name might be a possibility. The strong New York tie-in would make this a de facto sister property to New York New York, which would make perfect sense since they will be sharing The Park development.

    Borgata Las Vegas - This one is total speculation and is the longest of the long-shots, but in my mind it would be a good move. If you're not familiar Borgata is the nicest hotel casino in Atlantic City. It is owned as a 50/50 joint venture between MGM Resorts and Boyd Gaming. MGM could trade their stake in the AC property to Boyd in exchange for exclusive Borgata Las Vegas naming rights. Again, this is extremely unlikely but if MGM wanted to make a big splash with the re-name I can't think of another brand that would bring more excitement or credibility than Borgata.

    http://www.vegashotelnews.com/2015/08/monte-carlo-name-change.html
     
  5. dmr

    dmr Registered Abuser

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    Park Place?

    (Yeah, right next to Boardwalk!) :) :) :)
     
  6. Nevyn

    Nevyn VIP Whale

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    Parq

    Q's test well in market research.
     
  7. waverunner

    waverunner BBHMM

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    Battery Parq.
    Liberty Parq.
    Meatpacking District.
    Tugboat Annie.
    Manhole Parq.
    Gotham Place.

    Rat City Place..........j/k, i like NYNY, i just don't like NY......:wink2:
     
  8. boxofbirds

    boxofbirds High-Roller

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    Ha, I was going to say the same thing!
     
    Trip #12
  9. boxofbirds

    boxofbirds High-Roller

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    I hear the names Hooters Casino, The Riviera and Las Vegas Club are all up for grabs....
     
    Trip #12
  10. Krh2o

    Krh2o MIA

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    Maybe the bring back the boardwalk theme. Makes some since next to NYNY and the sand and wave pool they have. I forgot MGM bought Boardwalk before closing it for city center. If not that hope it's themed and not a new generic low level Aria.
     
  11. UKFanatic

    UKFanatic The Arbiter of Taste Caviar Kid

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    I would like to nominate Biff's Casino as an alternative
     
  12. Krh2o

    Krh2o MIA

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    That would be cool. They will prob announce it on October 21st.
     
  13. soled905

    soled905 Low-Roller

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    Butter
     
  14. spicole

    spicole Low-Roller

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    Har!
     
  15. paperposter

    paperposter VIP Whale

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    sell the naming right with the 2 arenas
     
  16. Richard Alpert

    Richard Alpert LOST

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  17. MTROH

    MTROH Low-Roller

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    Montezuma's Revenge
     
  18. Funkhouser

    Funkhouser In Charge of the Big Door

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    Wynn's Old Place might be a good name to raise the profile.
     
  19. Rooster0620

    Rooster0620 Low-Roller

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    Old People R Us?
     
  20. motownbob

    motownbob Low-Roller

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    To emphasize the " Full scope " of the experience there , how about "The Full Monty " ? Bob
     
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