Anyone seeing Southwest as the fare leader out of their market these days? Definitely not the case out of Seattle. They are a big carrier here, but not nearly as much so as Alaska. I know people who will only fly Alaska if they can out of long-held loyalties and accumulated benefits. So, when Alaska started its Cyber Week sale with some killer fares through the spring, I figured Southwest would respond with similar fares, like airlines used to do in "the olden days." Nope. They are having a three-day sale that, at least from Seattle, is no sale at all (like most of their weekly "sale" emails). Fares are literally double what Alaska is offering on many routes. I wonder if this reflects in part the consolidation that's gone on in the industry and the reduction in flights nationally that has resulted? Or maybe it's because they think their fares are harder to compare since they don't participate in Saber? We like the free baggage check with Southwest, but not enough to pay twice the fare! I get the daily "Airfare Watchdog" email, and Southwest is almost never listed as the best fare any more.