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Slots Slot-machine science How casinos get you to spend more money

Discussion in 'Slots' started by IxAccDnf, Aug 7, 2014.

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  1. IxAccDnf

    IxAccDnf VIP Whale

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    http://www.vox.com/2014/8/7/5976927/slot-machines-casinos-addiction-by-design

    sorry in advance if this has been posted before
    this is the first I've come across this article



    Today's multi-line slot machines are far more elaborate. Instead of a single line, a player can bet on up to 100 lines at a time on the video screen — up, down, sideways, diagonal — each with a chance of winning. So a person might bet 70 cents and win on 35 of the lines, getting 35 cents back. That feels like a partial win — and captivates your attention.
    "Some players get so hooked by the flow of the game that they actually get annoyed when they win a jackpot"

    "The laboratory research on this shows that people experience this in their brains in an identical way as a win," Schüll says. (And the economics research shows that these multi-line machines are far better at separating players from their money.)

    That subtle advance, Schüll says, has helped revolutionize the gambling industry. Fewer and fewer people are now going to casinos to experience the thrilling chance at a big jackpot.

    Instead, for many of the people Schüll interviewed, these slot machines have become a "gradual drip feed." They play because they enjoy being in the zone and losing themselves in the machine. Some players she talked to confessed that they actually get annoyed when they won a jackpot — because it disrupted the flow of playing.
     
  2. smartone

    smartone VIP Whale

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    Thanks a lot for sharing this!
     
  3. tringlomane

    tringlomane STP Addicted Beer Snob

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    I really need to read that book sometime. And if I get annoyed from a "big win" sequence, then it's really time for GA.
     
  4. boxofbirds

    boxofbirds High-Roller

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    LOL, right?! I don't play slots often, but when I do those small "You bet $2.25 and just won a whole 20 cents, yay!" wins are actually what annoy me... Couldn't ever see myself getting annoyed by a jackpot!
     
    Trip #12
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