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Priscilla ending early

Discussion in 'Shows & Entertainment' started by dezejade, Jul 7, 2013.

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  1. dezejade

    dezejade Tourist

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    I am so disappointed- we had tickets to see Priscilla, Queen of the Desert @ Venetian, only to find out today that they are ending the show 3 weeks early due to poor ticket sales. Guess I will be seeing Rock of Ages.
     
  2. Boogaloo

    Boogaloo Low-Roller

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    Like you say, that's pretty unfortunate - but I don't really find it surprising.

    Priscilla is definitely more of a niche show than one with a large amount of mass market appeal. I could see it going for a good while off-Strip, but enough of an audience just doesn't exist on the Strip (considering what the prices and expectations must have been for a show to continue there).
     
  3. ah6tyfour

    ah6tyfour High-Roller

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    This early closing most likely signals the last time (was it also the first time?) that a touring show sets up shop on a strip property. It seemed to be a terrible idea from the start since touring shows going to normal touring houses have a built-in audience of season subscribers, repeat viewers, and also benefits from word of mouth advertising.

    Going to the Venetian, there are no season subscribers to fill at least half the house each evening. There is also no way for someone who liked to to tell their friends, "you must go see it!" since their friends aren't in Vegas. And, since it's just a short run, the Venetian itself didn't want to invest too much advertising it.

    Had the show booked a normal short 2-3 week run at The Smith Center, they would have had almost 15,000 season subscribers, a bunch of groups, sales from the Smith Center promoting the show, etc.

    Only the biggest blockbusters could have made this work. Wicked, Book of Mormon, and maybe Jersey Boys if they did not already have a residency on the strip. Shows that people everywhere have heard of and have sold out their limited runs in many cities.
     
    Last edited: Jul 7, 2013
  4. BenjaminNicholas

    BenjaminNicholas Low-Roller

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    Sad to see and yet another reason why a full Broadway show doesn't fit in the attention span void of Las Vegas audiences.

    Well, that and the fact that Priscilla doesn't suit to middle America too well... A sad reality about Las Vegas and one I still find unfortunate.
     
  5. leo21

    leo21 VIP Whale

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    Is this something that would have worked with another casino? I've seen blog posts and column mentions about the show but no actual advertising.
     
  6. 44inarow

    44inarow VIP Whale

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    I think it doesn't fit in the attention span void of Las Vegas tourist audiences, at least. From what I've read, the Smith Center has been getting touring shows and they seem to be doing quite well. I think part of it is that seeing a Broadway-style show is something that's more attractive to a local than someone in Vegas for a couple days; also, since these touring shows by definition travel around quite a bit, it's totally possible that lots of people don't think it's worthwhile to spend an evening of their vacation seeing a show they could see in a nearby major city.
     
  7. HoyaHeel

    HoyaHeel Grammar Police & Admin

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    Until we got a (fantastic) new performing arts center in the town where I work, I saw more broadway style shows in Vegas over the past decade than I did in Raleigh or NYC - I was in Vegas more often and it was easier to go there than to drive 75 minutes there & back to see a show in my state:peace:

    This year, I have season tickets to the local Broadway series of touring shows. I'd still go see shows in Vegas (Broadway musicals are my personal favorite type of shows) but I don't *need* to these days.
     
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