I think it's safe to say, that like NYNY, Excalibur and Circus Circus, that without MAJOR renovations and almost near demolition, there is no way to rebrand these properties. BUT, hypothetically, could Paris be rebranded? What's "Really Parisian" about it? Arc de Triomphe (which is covered by those hideous banners of Ramsey and the Italian dork from Ft Lauderdale (I'm from Florida, I can say it)....so it's not even the Arc any longer, and then of course the Eiffel Tower (which is a landmark of the strip, so it can't be removed)....other than that, what is there? The facade used to be a combination of The Louvre the Paris Opera House, but that was messed up when the pushed it out, took out the Fountain (La Fontaine des Mers, from Place de la Concorde at the foot of Champs-Élysées) it took away a lot of the true "Paris" look and internally, almost NOTHING is truly Parisian So, COULD Paris ever be re-branded, to what? Could the leave Tour Eiffel and remover the Arc, add or convert it to something akin the the Brandenberg Gate and make of additions from Europe and just re-brand it "Europe?" Yes, yes...crappy name....I know, but you get the idea. Then internally, it could be sectioned into countries of Europe This comes to mind because I am headed to Vegas on Friday, to stay at Paris and attend their 16th Anniversary Party, which coincidentally, is 16 years to the day of my first trip to LV. Totally coincidental, as I stayed at the now closed Riviera on my first trip and had no idea of Paris, the hotel/casino, or it's grand opening, but it was all anyone talked about and was all over the news. Paris used to be more "Parisian" than today. The waitresses wore different uniforms, almost "bellman" like, the bathrooms actually played French lessons.....the staff would make initial greetings in French (simple Bonjour/Bonsoir/Bon nuit) and overall made more effort to be more French/Parisian....now....you have a British Restaurant, an Italian, a noodle shop, and overall, other than several structural issues mentioned prior, Paris has dropped the whole Parisian theme So, back to the point....Could Paris be re-branded, and if so, to what and what changes would be necessary to create your new vision of "Paris LV Part II?"