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New Hotel/Casino Branding

Discussion in 'Casino Industry & Development' started by smartone, Mar 24, 2013.

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  1. smartone

    smartone VIP Whale

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  2. sco5123

    sco5123 VIP Whale

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    I think it makes practical sense to bring in other brands to gain a loyal customer base.

    I just hope they have run their statistics to know whether these other brands have customers that don't already come to Vegas regularly (Vegas is a most-visited American vacation destination already).

    Also, while I love this high-end everything era, we all know it's costing us a good gaming environment which is causing Vegas execs to erroneously assume nongaming activities is increasing because people are less interested in gaming---no, people are less interested in poor gaming (and poor rewards).
     
  3. Busyman

    Busyman VIP Whale

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    A name is what you make it.

    Branding means nothing without follow-through of good products and services.
     
  4. leo21

    leo21 VIP Whale

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    Gansevoort makes sense - its target customer knows the brand. M Resort made sense at the time - Vegas vets know what M refers to. But if the Marnells ever completely leave, it makes sense to rebrand. The D doesn't work because they keep refereeing to Detroit. I realize that Detroit has its specialties but the first thing that comes to mind is bankruptcy. The Quad doesn't work because they said the rework of IP and the Linq were about mid range and more middle aged customers and the Quad invokes college feat boys. LVH was probably the worst because they needed to give the place a new identity and the new name just reminds you of the collapse with Hilton.
     
  5. runningonthehub

    runningonthehub Low-Roller

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    I agree. I don't give a dead rat's ass about a name. A name means nothing to me. If a place does not give the customers what they want, it will die, regardless of the name.
     
  6. smartone

    smartone VIP Whale

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    I agree, but I think along with branding is selecting a target audience or customer-base in which to cater. Properties are no longer trying to be all things to all people. 55-65% of revenue coming from non-gaming segments like rooms, food and beverage, night and day clubs, etc... that's huge and it's growing. In my mind, that means less of what so many on this board have come to seek in Vegas, that being everything as a loss-leader to gaming.

    Is the "value" customer being pushed off the strip? Is downtown even still a viable option for those folks? And if so for how long?
     
  7. Busyman

    Busyman VIP Whale

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    Yup, it's the same with, well anything.

    A company called Apple? Weird name. Imagine one called Orange. Sounds weird huh? Well Apple made their name natural.

    Nintendo Wii? Wtf? Wii? Stupid name. Sold boatloads to soccer moms, grandmas, and everyone else across the world.

    If Gansevoort sucks, it'll be Gasefaart. Successful? It'll roll off the tongue proper-loike by Vegas goers as the place to be.

    [​IMG]
     
  8. Busyman

    Busyman VIP Whale

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    Money talks.

    If they make more money from the spenders over the value customer then the value customer is SOL.

    I don't game much myself but I spend a lot when I do. I value everything else more so I'm in the 55-65%.
     
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