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My Rant - Casinos Named After The Alphabet

Discussion in 'Misc. Vegas Chat' started by Breeze147, Sep 2, 2014.

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  1. Breeze147

    Breeze147 Button Man

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    Q, D, M, SLS, and so on.

    Isn't there someone in their marketing department that could come up with "The Oasis", "The Shangri - La", "Magnus Opus", "The Purple Garter", "French Kiss", even steal "The Mediterranean" from CSI? "Redondo Beach". I always thought that was one of the coolest place names ever.

    Are the rights to "Stardust" and "Silver Slipper" tied up in litigation? Other fictional places like "The Montecito".

    Or do they think the letters are quirky and hip?

    What would be wrong with "The New Sahara"?
     
  2. UKFanatic

    UKFanatic The Arbiter of Taste Caviar Kid

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    No doubt they have poured a lot of marketing dollars into coming up with those names. No name is going to appeal to everybody, however.

    As for SLS, I am not a west coaster, but isn't that the name of a popular club or hotel in LA? I think SLS is an existing brand. And since so many vegas visitors come from so cal, they are clearly trying to capitalize on an existing brand. That makes perfect sense to me (if my assumptions are correct).
     
  3. Sonya

    Sonya Queen of VMB

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    SLS Hotels is an existing brand.
     
  4. burdog

    burdog Low-Roller

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    If the mods have to delete this I understand completely but when I read this the first thing that came to my mind (truth in advertising LOL) was URF'd. Now there's a casino with an honest name!
     
  5. Terry Benedict

    Terry Benedict VIP Whale

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    I wonder what happened to the team that came up with Quad. I mean, it lasted a year. Did they get demoted? Fired? Did the executive that approved their idea get disciplined? Or is it same as always?

    Although I wouldn't necessarily name the hotel the New Sahara, it wouldn't hurt to go with "Insert Name Here" by SLS. I think Silver Sevens isn't horrible. So part of the reasoning behind the name is branding the hotel. SLS wants to be luxury, Silver Sevens wants to get locals in to hit the slots. Hooters wants the wings crowd. Since there aren't any themed hotels going up, there won't be any whimsical names.

    It's a brand, man. Sucks, but true.
     
  6. tringlomane

    tringlomane STP Addicted Beer Snob

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    Yeah sounds like an appropriate name to me...lol
     
  7. UTE

    UTE Plastics

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    There are plenty of successful "alphabet" entities/companies that have been around for decades. We've grown used to hearing about IBM, GE, GM, AT&T, LG...etc. After a while, it does not even matter if the letters stand for anything - it's just another name.

    Bill
     
  8. RockyBalboa

    RockyBalboa VIP Whale

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    Isn't the owner of The D from Detroit?

    But yeah...I don't like the quirkiness of the one letter name.
     
  9. Kickin

    Kickin Flea

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    Whoever named that place "The D" clearly didn't run it by any teenage boys.
     
  10. VPDana

    VPDana Low-Roller

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    I whole-heartedly agree with the OP. When Terrible's became Silver Sevens, I remarked that a renamed casino finally was given a good Las Vegas-y kind of name!
     
  11. topcard

    topcard Older than the Stardust!

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    If you think about it, all of the best casino names either had to do with gambling/luck/superstition, the tropics, the western frontier or the desert:
    Desert Inn, Sands, Dunes, Sahara, Mirage, Luxor, Palms
    Westward Ho, The Frontier, Pioneer, Tropicana, Flamingo, Treasure Island, Castaways, Marina, Barbary Coast
    Golden Nugget, Golden Gate, Lady Luck, Horseshoe, Showboat, Four Queens, Silver Slipper, O'Shea's, Gold Spike, Gold Coast
    ...and, although not related to those topics, the Stardust & Riviera were also great names!

    Anyway, provided free-of-charge, here are a few of my ideas for future casino names:
    Parlay
    Dreamers
    Caravan
    Maverick
    Double Eagle
    Painted Desert
    The Harem
    Key Largo
    Rogue's Gallery
    Triple Crown

    Of course, some of those may require paying a licensing fee...but still - better than SLS, D & M,
     
    Seems like forever from now, but the flights are booked, so it counts!
  12. NickyDim

    NickyDim VIP Whale

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    I like names that convey big, beautiful, opulent. Words like Palace or Grand. Or tell you about what they are all about like Frontier, Circus Circus, Planet Hollywood, Barbary coast, Westward Ho, Sahara. Or ones that remind you that gambling is the game like 4Queens or Jokers Wild. Or ones that will remind you of riches with words like Gold, Silver, Nugget.

    I agree with the OP. You can keep those lettered names, name the place descriptive of itself.
     
  13. LolaDoggie

    LolaDoggie VIP Whale

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    I liked the old "aspiration" names; presidential, ambassador, diplomat, regal...etc. They make me laugh because some of the worst dives I've ever seen in my life (I was born in Sudbury Ontario) had names like that. I mean, you can name it whatever you want. But, I do like the old names. However, I also like some of the new names like Linq.

    I think the emotion behind Breeze's post is that it's not just a company name or a name that's meaningful to the owner or a name that flawed market research came back as being a good idea for a certain age group. It's the name of a casino-hotel on the Las Vegas strip, it should have a "certain something" to it. Am I right Breeze?
     
  14. dutchvelvet

    dutchvelvet VIP Whale

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    I thought SLS was short for Stupid Looking Statue.
     
  15. Breeze147

    Breeze147 Button Man

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    Yes, that is correct. Something exotic, promising glamour and riches if you step inside. Some of Topcard's ideas were spot on.

    Even though it now has flaws, Caesars' Palace. Wow, I'm going to Vegas and hanging out with these wealthy Romans in decadent surroundings.

    Mirage - The fantasy South Seas retreat of your dreams.

    Golden Nugget - Where the rich mining barons and cowboys come to play.

    Like that. Distant. Romantic. Or Old West sounding. SLS, seeing as how it replaces The Sahara, could easily be The Oasis.

    Maybe people just don't think that way anymore.
     
  16. UKFanatic

    UKFanatic The Arbiter of Taste Caviar Kid

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    I think plenty of folks still think that way, but the decline of the themed resort means the resorts are less likely to have a name that reinforces the theme.

    What was the last themed resort on the Strip? Planet Hollywood? Vibes and mysterious names are what is currently en vogue
     
  17. andyg99

    andyg99 Low-Roller

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    The Strip needs an over-the-top SciFi themed resort! I think the Trekkies and Star Wars fans are ready!
     
    Luxor Trip #12, Vegas Trip #28!
  18. progrocker2112

    progrocker2112 Low-Roller

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    Deckard's Casino, where the dealers are all replicants and we wonder if we are too.
     
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