Drive north on the strip from Encore, where I'd say most tourists feel the strip ends, can you see SLS? No, and here's why. The eyesore known as Fountainbleu covers the ENTIRE building, you would have no idea SLS exists. I hope the marketing department will be able to solve this quick because they will not have the business they're expecting if a high amount of people doesn't know that it's there. That's my 2 cents.