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Mlife Marketing Seems to Be Full Of Themselves

Discussion in 'Comps' started by nostresshere, Sep 26, 2012.

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  1. nostresshere

    nostresshere Mr. Anti Debit Card

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    Okay, I got their new mailer today all about Mlife. A few notes on the wonderful changes. Lots of fancy blurbs about various restaurants, shows, bars, etc.

    Never saw so much fluff and worthless all color glossy waste of time in my life. Somebody probably worked long and hard on this piece of crap.

    Why cann't they just send out simple, basic and informative information?

    Some corporate types are probably walking around their offices all excited over this fluff piece. They would be better served by asking the people that pay their salaries what we think of it.

    (and to add insult to injury, they included an "offer". Way, way less than all my other reasonable offers)
     
  2. shifter

    shifter Degenerate Gambler

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    I guess you've never gotten the $10 wood box with gold leaf and 12 piece insert mailers. They love to spend money on that stuff.
     
  3. Reed

    Reed High-Roller

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    I imagine the one I received today is same.

    "So we listened, and we acted, and we enhance."
    "But as you read the following pages, you'll find some exciting changes."

    I know I have said this before, but I feel like ranting again:

    Stop saying people asked for this. It is not exciting to us that you reduced the rate that we earn comps. Just state that changes have been made and tier levels/expiration are now more clear. I am sure that this was done to get players' comp balances in check and I understand that, but to say that these comp accrual reductions are exciting is insulting.

    I have always been a loyal player and will continue to be as long as they will comp my room and throw me some Freeplay and EC, but the way they market this just pisses me off.
     
  4. JillyFromPhilly

    JillyFromPhilly Tourist

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    So true! If casinos spared the expense on all those elaborately packaged mailers, they could probably afford to give out more of what people really want, like promo chips & freeplay!
     
  5. mike_m235

    mike_m235 Tourist

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    I keep getting the golf offers lately. How do they even know I play golf? I haven't ever played there.
     
  6. BeeeJay

    BeeeJay President of The Red Lobster Hostess Satisfaction

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    they are running a smart short-term strategy----tell you one thing while doing the exact opposite----however they are executing it poorly.

    it's interesting because this occurs so often in every day business. people are far more concerned about the fluff over substance. I've run into this a few times where the person best able to create an appearance of doing a good job is beating out the person actually doing a good job.

    I believe some call this "visibility" in business.

    This strategy has waned slightly in effectiveness as things have gotten so lean that anyone not working really hard is more easily seen for what they are.

    Still it is pretty effective for the most part but I've seen some brutal train wrecks the last couple years (here at the good ole Red Lobster). When people realize they've been duped by someone consciously trying to deceive them, the reaction is strong and decisive. Not unlike a lot of peoples reactions to MGM's poorly executed attempt at the same.

    For the majority of us who can easily afford to pay rack but enjoy the comp game, its not at all about the value or the money involved. It's about the disrespect and the insult to our intelligence. It's about catching them trying to rip us off.
     
  7. shifter

    shifter Degenerate Gambler

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    i get offers for fishing. how do they know i fish? oh wait, i don't.
     
  8. golfnut

    golfnut Low-Roller

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    I have also been getting the golf offers lately. I just figured it was because I played Bali Hi a few trips back.
     
  9. JillyFromPhilly

    JillyFromPhilly Tourist

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    They must send golf offers to everyone - I get them all the time & I don't play.

    I also get invites for tournaments [never play in 'em], for pretty much every damn show, sporting event, culinary special event, clothing & jewelry event, etc. - I think once you're at a certain level or above, they start throwing everything at you hoping something will click & lure you back.

    Wynn is actually worse - when I actively played there, we'd get something from them every day of the week - and usually two of them, one each addressed to the wife & I.

    But between AC & Vegas, I probably still get at least one invite from at least one casino or another in the mail every day of the week.
     
  10. JosieCat

    JosieCat VIP Whale

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    Wait until the New Year's Eve party invitations come out - some of them are the biggest waste of money you've ever seen. I, however, seem to have been cut off from e-mails and mailings, as I neither got this mailing nor the e-mail about my corporate offers - my BF did, that's how I know they even exist.

    I got an invitation to a $400,000 poker tournament. I don't play poker. What do you think they'd do if I showed up?
     
  11. Grid

    Grid VIP Whale

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    I keep getting offers for Brad Garrets Comedy Club, how do they know I like D list celebrities in a below average setting?
     
  12. Bo333

    Bo333 VIP Whale

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    I can't believe the stuff they send me. It's the most expensive mailings I've ever seen!
     
  13. garyz100

    garyz100 Low-Roller

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    I sent my mailer back with my gold card with a note saying NO THANKS
     
  14. shifter

    shifter Degenerate Gambler

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    that'll show them.
     
  15. nostresshere

    nostresshere Mr. Anti Debit Card

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    Sadly, I really believe they think it is great stuff and have no idea how much hits the trash within seconds of arrival. I open it and often find I have trouble trying to figure out what they are offering. Simple stuff, but they don't get it.
     
  16. mike_m235

    mike_m235 Tourist

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    I know the other players would be happy
     
  17. gilly from philly

    gilly from philly Low-Roller

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    I would be they know that most of it gets thrown away. It is called the cost of doing business.
     
  18. nostresshere

    nostresshere Mr. Anti Debit Card

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    Sort of.

    But, I think they want some people to read it and respond, knowing that many just toss it.

    I for one, look forward to getting mailers and read them. Sometimes I can not even figure out what they are offering. If I am feeling a bit masochistic, I might call. More often than not, my brain is alert enough to not to do it.
     
  19. mike_m235

    mike_m235 Tourist

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    My mailers tend to just repeat what I'm getting in Email...
     
  20. blackjacknut

    blackjacknut VIP Whale

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    I'm happy with MLife and will continue to be happy with MLife after October 1st...I've been invited to Noir. I don't use the marketing offers as my host sets me up. Who cares about the changes I'm still getting what I want....isn't this what it's all about....what can I get that the other guy can't, what's in it for me? :wink2: :poke:
     
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