I'm in the middle of the process of purchasing a new car. I went through True Car and got a couple of quotes. One was better than the rest, so I told Car person #1 and #2 that their offer wasn't good enough. Car Person #1 said "Let me try to beat it." And he did. So I had to tell the other salesman that I got a better offer (with free maintenance) and now he's "gonna try.....otherwise we'll just shake hands as friends." I'm feeling guilty and bad for them. All I've ever heard is car salesmen have no heart and no soul .... so I shouldn't feel bad .... but I do.