Now that the game has been around close to 2 years I was wondering if any reports have been published whether or not the game has proved to be profitable for MGM resorts. I saw something that MGM claims to have given away $6,000,000 in rewards. I'm sure the game brings traffic in to some of their properties. I'd love to see a study on some of the details of the program. I'm sure a bunch of tech types are employed running / maintaining the games. How much people on average spend when going to a hotel for a free buffet. The built in advertising. These are all factors someone would have to figure in to the equation, plus many others. I know some love the game and others hate it. I've put LOTS of time into the game, but I will be using over $400 in freebies on my upcoming trip from playing a game. If it is profitable, how come CET hasn't started their own version?