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Consumers & marketing

Discussion in 'Non-Vegas Chat' started by Joe, Jul 10, 2012.

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  1. Joe

    Joe VIP Whale

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    11 ways consumers are hopeless at math.

    You walk into a Starbucks and see two deals for a cup of coffee. The first deal offers 33% extra coffee. The second takes 33% off the regular price. What's the better deal?

    "They're about equal!" you'd say, if you're like the students who participated in a new study published in the Journal of Marketing. And you'd be wrong. The deals appear to be equivalent, but in fact, a 33% discount is the same as a 50 percent increase in quantity. Math time: Let's say the standard coffee is $1 for 3 quarts ($0.33 per quart). The first deal gets you 4 quarts for $1 ($0.25 per quart) and the second gets you 3 quarts for 66 cents ($.22 per quart).


    More here:
    http://www.theatlantic.com/business/archive/2012/07/the-11-ways-that-consumers-are-hopeless-at-math/259479/
     
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  2. xizor

    xizor Tourist

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    Interesting article. Thanks for sharing it :peace:
     
  3. Jerseyguy

    Jerseyguy VIP Whale

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    The best are still the car dealers

    They run full page adds in the sunday papers that probably run 40K or more each week . They tell Mr. Average that he can run down with his 2001 Honda and drive home a Caddy CTS for $169 a month or whatever that some people might believe. I couldnt tell you where the nearest Starbucks is within 15 miles or so from where I live and this is the most densely populated state in the country,go figure.
     
  4. Username

    Username VIP Whale

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    FREE is my favorite four letter word......LOL
     
  5. Joe

    Joe VIP Whale

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    I am quite proud of the fact that I have never have had a cup of Starbucks coffee. I do laugh at the morning line of cars in the drive thru at SB.
     
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  6. Jerseyguy

    Jerseyguy VIP Whale

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    I'm proud of you Joe!!

    When the recession hit,My daughter told me she had to cut out Starbucks, went to convenience store coffee or god forbid,making it at home.
     
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