We have 4 upcoming trips on SWA. Two to Vegas in Oct, Dec and Seattle in July, Maine in Sept. So today I get an email from SWA about their birthday sale. Flights starting at $59 one way! So I checked prices on our same dates and flight times. The SMALLEST price increase over what I had already booked was $24. On one flight their "sale" price was $84 over what we already had booked. None of the flights were cheaper. I like SWA, but for us, usually their sales are usually a joke. I did save some money (credits) on their recent promotion, but it is so rare.