I just arrived in Anchorage having traveled from Hartford to Minneapolis to get here on Delta Airlines. I know some of you are very price conscious and others aren't. Let me tell you what happened when I was exiting the plane in Minneapolis! A Delta representative was at the plane door with an iPad with my name and two others. It had our connecting cities. One lady who was also in First was going to Los Angeles and somebody in Coach was going to Portland, OR. We came in at Gate C23 on the North side of the terminal and those three flights were going out of F and G gates on the South side, a hike, but we had plenty of time. He asked us if we wanted a ride in a Porsche? Of course! So we exited the jetway, went outside and there was a Delta branded Porsche SUV Hybrid. Apparently they've have a joint marketing effort with the car company for a while. He explained that they selected us for our loyalty, not the tight connections. I was the only Diamond, the other two were Platinum flyers. All three of us were Million Milers (I'm nearing three million base miles). We weren't selected for who we are because the guy sitting next to me in First, also going to Portland, was an HP executive and he will be on CNBC TV tomorrow. Also a Diamond. The "host" said there were several factors as to why we were selected and loyalty was the primary one. Why am I relating this story? I've been telling people for years that airline loyalty works. This proves it. If you bargain shop trying to shave $14 off a flight and that particular airline craps all over you well you won't get any recourse. If you select one, particularly one with a good reputation and stick with them, it can pay off in the long term. It probably was coincidental but even though I wasn't upgraded to Anchorage I am all the way back through Seattle and Detroit. Does this make me want to buy a Porsche? No. I can't see throwing bales of hay in it and hauling two horses between farms. I need utility, not luxury! Nice ride though. Happy and safe flying folks!